Buying Custom Product Labels with Discounts and Coupons

 Specials! - Discounts! - Freebies! - they're everywhere it seems. rehearse your local mall (or browse the internet) and you will be bombarded by flashy signs promising myriad ways to save lots of money. Which is sweet , right? Well, here at Atamlabel, we do not necessarily think discount product labels are worthwhile , and here's why:

Promotional discounts and coupons

These marketing devices are specifically designed to "get you within the door" - often within the hope that you're going to come again and spend even more next time. Retailers are masters at this tactic. They even have a special term for it - "loss leaders" - which frequently means they'll sell some products at a loss within the knowledge that the majority consumers don't just buy one thing once they get inside and see all the opposite products around them.

In a retail environment this will actually add up , but when a business customer is buying custom labels (which is that the business we're in), we respectfully think it doesn't add up . Smart business-owners do not buy more product labels than they have within the short term, and are not likely to be attracted by "other" products because there simply are not any . We're not a supermarket, we concentrate on one product and that we certainly don't carry "stock" items because everything we do is custom built to your specifications and styles .

Weekly Specials

Another tactic often used is that the "weekly special" - which once more seems to form little sense within the quite "business to business" industry we're in (i.e. printing of custom labels). We believe there are variety of flaws during this approach. First, it assumes that a business-owner has any interest in buying custom labels before they really have a requirement for them - most of our customers like better to keep their cashflow in check rather than stocking abreast of product labels months before time. And our exclusive specialise in Digital Label Printing is ideally suited to the present just-in-time inventory approach.

It's also a little-known incontrovertible fact that product labels even have a shelf-life before the adhesive begins to degrade - so anything you would possibly save by taking advantage of a "special" may find yourself being thrown out if your usage declines.

Another flaw we see regularly within the "weekly special" approach is two-fold. First, they modify constantly but only superficially, as if this week's special may be a once-off that you would be a fool to miss out on - when actually you'll come hebdomadally and see slight variations of an equivalent deal. What does this tell us? - that any vendor offering constant discounts is treating their customers with disdain, within the hope that no-one notices their duplicity. What quite relationship is that to make together with your regular customers?

Second, so as to urge the special price, many online vendors require the customer to enter a "code" at the time they're finding out . we've to question the honesty of such an approach, which relies on the customer entering the code several screens later within the ordering process. We frankly suspect that this is often a delberate strategy, on the idea that a lot of customers may forget that critical step and pay full price stupidly . what percentage coupons have you ever received and never got around to using? we propose that the overwhelming majority of such coupons or special offers find yourself not getting used - during which case the strategy worked beautifully for the seller but was of no benefit to you.

Customer Loyalty

Our final (and very significant) factor when questioning special offers is one among customer loyalty and mutual respect. We all see the constant barrage of "introductory offers" from cable companies and therefore the like - "join us now and we'll offer you a ridicuous deal for the primary x months" - after which in fact the worth suddenly reverts to the regular ripoff rate. Look, we certainly appreciate the very fact that you simply can get some cheap service for a short time , but here's the rub... how do such deals recognize your loyalty? Why should a replacement customer get a far better deal than you, when you have been paying that company full price - often for several years? We frankly think such deals are a slap within the face for his or her loyal customers.

At AtamLabel we take a really different view of loyalty. We never "buy business" by giving new customers better deals than existing ones. We never publish never-ending specials on our website then require the customer to enter some cryptic code-du-jour once they get to checkout. We never require you to enter any identifying information (email address, telephone number , mother's boyfriend's nickname) to urge a quote for your labels. We proudly display our prices for the planet to ascertain and do not capture any information unless you really place an order - because otherwise we wouldn't know whose door to ship your beautiful custom product labels to, would we?

One thing we do offer within the way of special treatment is our "loyalty program". In essence, the principle is that those customers who regularly spend money with us can earn the proper to lower pricing. Once a customer reaches a particular threshhold of sales with us, we apply a reduction percentage to their online profile - which suggests you do not need to remember anything. whenever you login to urge a quote or place an order, the system calculates your loyalty discount and displays it on the screen so you recognize it's happening.

Now, it is vital to stay in mind that a lot of customers may never reach the threshhold that qualifies them for a loyalty discount - because we firmly believe our everyday prices are extremely competitive and leave little "flesh" for deep discounts. But no matter whether you reach that plateau or not, a minimum of you'll be confident that you simply don't got to wait around for a few artificial "special" to realize the simplest deal. By all means go searching and do comparative quotes - we're confident you'll quickly see through the charade and realize that our prices are still better even after the "this week only" discount is applied. And in fact do not forget to require our Free Shipping under consideration when comparing prices.

We know what you're thinking - "how much is that the loyalty threshhold and the way much is that the discount?". Well, that's not as simple because it seems. it isn't supported an easy revenue number, as some customers may place one tall order then disappear - and that we dont see that as loyalty. We also consider regularity (how often a customer places orders) and even the type of orders they place - because some orders are far more time-intensive at our end than others. Suffice to mention that our customer service team meets regularly to make a decision which customers have earned their stripes.

So, that is the AtamLabel philosophy during a nutshell. We believe taking care of those customers who have earned the proper to some special status, and that we avoid the trickery wont to lure new customers in while disrespecting the foremost loyal customers.